Turning 45-Minute Tasks into 30-Second Ones with Our Coworker
“My mind was quickly blown - I got her to do one simple task and then thought, my goodness, I can apply this to so many different things.”
The Challenge
Hamptons faced a challenge that's all too common in the real estate world: how to keep up with the workload and improve productivity, across their 90 branches in the southeast of England.
Individual leaders like Anthony Garnham, an Associate in the development consultancy, were looking for ways to focus on high-value work instead of getting bogged down by time-consuming, low-value tasks.
ENTER “ELLIE”
Tailor-made for the property industry, Ellie has been a gamechanger for Anthony and his team. With her help, they've been able to save the development consultancy team from spending too much time on 'admin-heavy' tasks, like writing reports, copying and pasting tables from PDFs, and analysing data.
What particularly sets Ellie apart from other AI tools is her deep industry knowledge and how she's tailored specifically to Hamptons. As Anthony puts it, "Chat GPT and Microsoft Copilot are surface level and help with basic bits and pieces, but nothing more than that. Whereas Ellie goes to a level of detail that none of those other ones can - because she learns your business, your tone of voice, the kind of language you use."
The Results
By introducing Ellie to their workflow, tasks that used to take the Hamptons team 45 minutes - like producing and sharing long, admin-heavy client-facing documents about the performance of a specific development - now took 30 seconds. That adds up to hours saved over a week!
They put that regained time to good use, focussing more on the crucial human-human interactions that drive business success, such as meeting clients in person or visiting local offices to assess stock and personnel. Plus, the quality of their digital communication and client services has improved markedly.
Like any good hire, Ellie has become an indispensable part of the team. So, if you're in the real estate industry and looking to harness the power of AI, take Anthony's advice: "Just embrace it... try it on everything... It will be your train of thought."