Allsop Outpaces Market Trends with Coworker-Enhanced Research
“Ellie makes my job more enjoyable because she covers drudgery and low-value tasks. That type of task does not tend to get people up in the morning and coming into work with a smile on their face.”
The Challenge
Allsop is best known as the UK’s largest property auction house and one of the top operators of build-to-rent housing with approximately 5,000 units under management, it deals with thousands of pages of data daily, whether that's bespoke research, planning or legal real estate documents.
Sebastian Verity, the Head of Research, was faced with growing Allsop’s research capability but struggled with the sheer amount of work, especially the monthly ~7000 word market update. The team's initial trials with ChatGPT raised concerns over content accuracy, relevance, tone, and the trustworthiness of sources.
Allsop was in need of a solution to enhance their research function and simplify their handling of intricate property documents. This search led them to Fifth Dimension.
The Results
Allsop integrated Ellie into their workflow, which has significantly streamlined their operations. Ellie serves as a virtual team member, interacting with staff via email.
Ellie takes on monotonous tasks such as condensing lengthy reports, creating market commentaries, and pinpointing essential details from extensive documents, saving Sebastian and his team hours of work daily.
For instance, Ellie can dissect a 100-page Bank of England report and distil it into key insights within minutes – a job that previously took hours. Sebastian values Ellie's grasp of the property sector and its ability to adapt to his writing style, enhancing his memory and allowing him to respond more swiftly and effectively in his everyday tasks.
Overall, Ellie has enabled the team to delegate routine tasks, freeing up time for more creative and high-value work. Bringing a huge dose of joy back to the day-to-day