Burnout in the real estate sector is rife – here's how AI can help

Real estate can be a tough industry to work in. Challenges are as common as office tea rounds. Dealing with actual physical buildings throws up surprises left, right and centre. From the mundane, like finding out your broken boiler isn’t covered by your home home care insurance; to the exotic, renovating a 100 year old grade II listed building a stone’s throw from Oxford Circus like Ikea’s investment arm is doing right now. 

A lack of digitisation and slow uptake of technology leaves many property professionals spending a significant part of their time and energy on repetitive tasks that don’t use their skills or creativity. Often where mistakes can have lasting consequences. A recipe for stress.

But there’s a wave of change coming. Enter Generative AI (GenAI). GenAI will revolutionise how work is done in property and with it workplace culture.

…Really? Yes! The transformative potential of GenAI is undeniable. It offers the opportunity for people working in real estate to have technology that can genuinely shift the burden of their work days. McKinsey predicts that GenAI could automate up to 60-70% of time-consuming tasks by 2045, resulting in a 25% boost in productivity.

And that’s just the start, the impact of GenAI goes beyond efficiency gains. It amplifies the exceptional talent within the sector, allowing you to focus on high-impact tasks. Ellie, the AI partner we’ve built for the real estate industry, has near-endless capabilities. She can craft bespoke marketing campaigns for you at a moment's notice, extract insights from unstructured data, and even create analytical insights which the human eye might miss. By freeing up time spent reviewing large quantities of information locked away in disparate documents, you can now channel Ellie’s energy into innovation, creative thinking, and driving the industry forward. This shift in focus has the power to reshape the narrative surrounding culture in real estate. 

The dangerous idea that productivity is the result of hours spent at work is bogus. Instead, forward-thinking leaders are recognising today that it is all about teams delivering value. As GenAI becomes more widespread, we will see a cultural shift where collaboration, purpose, and a healthier work-life balance are prioritised by business leaders – in real estate and beyond.