Episode 14: How IMMO is Unlocking Europe's €40 Trillion Housing Market

They explore how technology is unlocking the largest asset class in the world — Europe’s €40 trillion residential market — which institutions have historically ignored 96% of due to fragmentation and inefficiency.

Samantha shares her journey from accidentally falling into real estate at Cushman & Wakefield, through the intensity of Blackstone’s investment teams, to founding IMMO inspired by the Invitation Homes model. She discusses the challenge of raising capital through multiple economic crises, the pragmatic decisions around building versus buying technology, and why transparency — not black box AI — is essential for institutional trust. The conversation covers critical topics like data infrastructure in real estate, the bottom-up revolution driving PropTech adoption, and why the industry needs to stop joking about being behind the curve. Samantha emphasizes that successful AI implementation requires breaking complex processes into micro-steps with clear auditability, while warning that firms refusing to embrace technology will face an existential threat sooner than they think.